Digital marketing is no longer the wave of the future, it is the very future itself.
Imagine only how the landscape of advertising has changed. Today, it is no longer enough for a company or product to have superior quality, responsive customer and after-market services, established name-recall, or strong relationships with a small, local market segment to get patronage. Corporate identity, or branding, is no longer just about using unique marks, names, logo or appealing taglines or choosing appropriate official colors but now includes all other means by which a company or product comes in contact with the public. In marketing, creativity in product packaging, catchy corporate mottos, celebrity endorsements, strategic and significant airtime and other conventional strategies are no longer enough to capture public attention.
Which is why digital marketing stands as the defining element of any company’s public image and competitive advantage.
Digital marketing or data driven marketing refers to the marketing of products or services using digital technologies, like the internet, mobile phones, display and any other digital information-communication media. Various digital marketing agencies in the Philippines offer a wide range of services the most popular of which is search engine optimization (SEO) a strategy by which an SEO provider helps a company increase public visibility by improving the search ranking of the client company’s website to drive visits and viewing traffic into the website.
Another popular digital marketing service in the Philippines is search engine marketing (SEM) which offers similar SEO service that also aims to improve a client company’s search ranking but does so through paid advertising aimed that directly attracting attract more prospective customers.
Content marketing on the other hand is a digital marketing strategy that involves the creation and sharing of videos, blogs, social media posts and other online materials that does not explicitly promote a brand but is intended to stimulate interest in its products or services and then provides appropriate links to the website. It is usually a component service of an over-all SEO or SEM service provided by Philippine digital marketing companies.
In addition to content marketing, another common component of SEO or SEM is influencer marketing which is a digital marketing strategy that orients marketing packaging and activities around an influential person and not necessarily towards target markets without the direct endorsement of the influential person. Another marketing strategy similar to traditional bandwagon marketing is campaign marketing which follows the same logic and methods of conventional advocacy but does so in multiple and simultaneous digital, print, audio-visual platforms. E-commerce marketing, or the process raising awareness about new brands, products, services of a company are often the primary contents of such digital marketing campaigns. Recently, digital campaign marketing in the Philippines has involved significant utilization of social media, mobile phones, emails and even digital exhibition displays.
Top digital marketing agencies in the Philippines offer more technical services Philippines including data-driven marketing services which refers to research activities that provide marketing insights and analysis about consumers that can guide the marketing strategies and decisions. Website design and content automation on the other hand are services aimed to improve website infrastructures into more friendly and responsive public interface platforms while at the same time updating digital content of websites.
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